Sony KDL 40XBR9

Sony KDL 40XBR9
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Having made an extensive review of HDTV's including LEDs, I would say that overall the XBR9 series is the best. I read a ton of online reviews and went to the stores to compare first hand. The LEDs from Samsung and Sony are pretty good with very wide dynamic range. But the dynamic range was too high and at times the picture became difficult to watch. The blacks dominated most of the picture. Sure you can adjust this down but why pay the additional cost of LEDs when you have to adjust the contrast back to non-LED type levels? The 100,000:1 contrast on this set seemed perfect to my eyes. And the 240 Hz was smoothest of the hundreds of sets I compared. A comparison that was easy to make since the store ran a continuous demo. I'm not sure that live ATSC and cable transmissions would benefit from 240Hz since, they are compressed video and any motion shift accompanies pixelation and lossy information. Interpolation works best when the sample points are precise and lossless. So if you don't plan to do Bluray, maybe 120Hz is plenty. The picture quality is fantastic. Primetime and daytime NBC and CBS 1080i broadcasts are amazing to watch. The color variation is so accurately reproduced that it seems you are watching a moving painting instead of a picture. Leno Show, especially during Xmas, was amazingly vivid in color and detailed that I really didn't care about the content but was simply viewing the show as a spectacle or a museum piece.

If you do buy any Bravia TVs, I would advise to buy a Bravia theatre and bluray system since the Bravia Sync is great (though you may need to switch the little speakers for larger ones). Just put the disk in and the rest of the system turns on and switches over automatically. Saves at least 5 buttom pushes and the search for 2 remotes. You will love the system.